Hospitable, down to the design.

Eighteen brings French, Middle Eastern and Asian influences together. Next to the restaurant there is room for events. The brand had to carry that range without needing a different look for every part.

We took hospitality as the starting point. The identity had to feel refined, but also inviting. That is why the logo, the colours and the website were developed as one whole.

The handwritten wordmark gives Eighteen a personal character. Warm browns keep the identity calm, so the photography of dishes and interior gets the attention.

The brand guidelines set out how everything is used. The new menu folder visualisation shows how the existing wordmark works on a tactile material. It is an application of the identity, not a photo of a new production.

On the website the restaurant story gets a place of its own. Visitors discover the cuisine and the setting, and can then view the menu or book.

The event options sit next to it as a recognisable offer. The two routes share the same visual style and colours, but each has its own information and action. That way a guest planning an event does not have to hunt for details between the dishes.

The project covers the logo, the complete visual identity, the brand guidelines and the responsive website. The choices we recorded also give a foundation for later communication.

In this case we show both the visual identity and different parts of the website. Together they show how the same style works on paper, on a large screen and on mobile.